Getting to Gold – Allen Wins 4 Gold Omni Awards with Outstanding Media and...
Allen Communication earns 4 Gold Omni Awards for a diverse range of projects across multiple industries SALT LAKE CITY (January 3, 2014) – Allen Communication has earned four Gold Omni Awards for...
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Year in Review: Sharing the 10 Most Extraordinary, Quirky and...
In 2013 we received blogs from our team of talented instructional designers, I.T. wizards, artistic geniuses, detail-oriented project managers, sharp account managers and creative marketing...
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Link’spiration™ April 2nd – Context is King
Link’spiration – A chance to be surprised and inspired by unexpected connections Context (n)*: the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be...
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Taking Control of the Narrative with Consumer Education
Providing needs-based, consumer education is a powerful way to take control of the purchasing narrative and create content marketing that works. In the nineties I worked for an ad agency that did both...
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Four Reasons You Need Instructional Designers For Your Content Marketing
As legendary retailer Sy Syms said in 1974, “An educated consumer is our best customer.” That is still true today—education is one of the most effective ways to engage customers and build brand...
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Allen’s New Home – A Few Thoughts on Creating a World-Class Learning Design...
When writing blogs, I usually don’t talk directly about Allen. Since we’re fortunate to work as a leader in a dynamic industry with so many opportunities—mobile and social learning, developments in...
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An Instructional Designer’s Case for Consumer Education
Why is instructional design becoming increasingly important to consumer education? In the past months, we’ve been focused on how consumer education is creating a new marketing landscape. Since we...
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Conjuring Creativity: How Your Creative Process Can Inspire Design Breakthroughs
Imagine that… You are an instructional designer and you just started working on a new project. Your goal is to come up with a design that not only meets your learners’ needs but is so incredibly...
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Media and Instructional Design Creates a Winning Combination: Allen...
SALT LAKE CITY, UTAH (August 11, 2014) – Allen Communication Learning Services has been recognized with five Aurora Awards for groundbreaking approaches in visual graphics and instructional design. The...
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Hit the Target: Craft Learning Activities that Transform Ideals into Results
It’s day one on your new learning design project, and you’re meeting with the client to discuss desired outcomes for their employee training program. You’re all ready to talk about observable,...
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